Thrillist acquired JackThreads in May 2010. To attract customers, Thrillist offers its subscribers access to JackThread’s shopping community upon subscription. The joining of Thrillist and JackThreads was a win-win for both companies. Thrillist saw it as a good benefit for its subscribers as well as a way to make revenue. JackThreads acquired a large number of members from Thrillist and saw exponential growth in members and revenue. Since the acquisition, JackThreads’ membership has jumped from 150,000 in June 2010 to over 1.7 million members as of February 2012.¹
An example of how Thrillist and JackThreads uses social media to bring in new customers is their use of Facebook.com. JackThreads has over 100k likes on Facebook and on their page they have regular polls, asking shoppers, “Would you rock it?”. On Thrillist’s facebook page, the company would engage with their readers on various discussions such as talks on which food they like better, or asking them to weigh in on funny pictures.³ These strategies create a more welcoming and personal environment for the companies’ members. People are able to find others with similar interests and humor and that will keep them coming back for more.